June 16, 2008 to June 19, 2008
Dates: June 16 - 19, 2008
Location: Simmons College, Boston, MA
Topic: “Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing”
Cost: Between $175 and $395, depending on order
To Register, click here.
The 9th ACR Conference on Gender, Marketing, and Consumer Behavior will take place June 16 to June 19, 2008 in Boston, Mass., at Simmons College. This conference will take place directly before the Consumer Culture Theory Conference (June 19 to June 22), with a joint reception held on the evening of June 19.
Gender and feminist theory has a long and rich intellectual history in such disciplines as sociology, cultural, media, and women’s studies, anthropology, ethics, law, and economics. While research in marketing and consumer research has applied gender and feminist theory both conceptually and methodologically, it has not had the broad-scale impact on the field as seen in other disciplines.
In its 9th incarnation, this conference will serve as a refocusing and catalyst of the importance of gender and feminism in the academic discourse in marketing and consumer behavior.
For more information, click here.
To Register, click here.
